When you try to do a for sale by owner sale of your house the biggest challenge is getting interested buyers to know the house is on the market. There are several things you can do.

First of all you'll need a good yard sign. One of the tips on this site will give you some suggestions for preparing a yard sign so we won't spend any time on the details of how to prepare one. For sure you want to do it because it will cost you almost nothing.

Second in many areas there are regional publications that will allow individuals to place classified ads for no cost. Instead they require the buyer of the classified magazine to pay for it. Some of these publications are really good because they contain a huge number of classified ads and people willingly buy them.

If you scout out your neighborhood there maybe bulletin boards where you can place a small ad for free. Many of these ads don't stay up for very long but for the price they are worth the effort.

You can try newspaper advertising but it has become very expensive. It does reach a lot of potential buyers.

Think about placing an ad on a web site that scores highly on search engines. This opens your possibilities to a very large audience.

Most FSBOs (for sale by owners) find the marketing of the house the most challenging part. Its something you'll have to spend time and ingenuity doing. But it can be worth it if you're saving a large commission.